RICH  K.

Ideas / insights / storytelling / design from a NYC-based Creative Director, maker and incurable optimist.

CREATIVE DIRECTOR

CREATIVE DIRECTOR —

CREATIVE DIRECTOR

CREATIVE DIRECTOR —

NYC’s Premier Utah-raised-Tongan-LGBTQ Creative Leader

The very real proof is in the proverbial pudding.

FEATURED WORK
OF THE DAY

This Acuvue spot is the perfect, personal highlight. If you told teenage me that I’d be staging a Pride parade in Barcelona for one of the world’s biggest brands, I would have shaken my head and said, “It’s pronounced Bar-theh-lona.”

I always love a good “Unconventional Materials” challenge in a reality TV show for the same reason I enjoyed making this social campaign for Green Giant. It was a chance to work the kind of magic that surprises folks and turns something familiar into something fresh and exciting.

THE WHOLE SHEBANG